About Leadly; Ethical Pet Apparel.

Beautiful, country style dog harnesses & leads, inspired by the great outdoors.

Every sale supports Dogs Trust. Our commitment is 10% donated each year, increasing further in future.

We are Leadly; the Ethical Pet Apparel Company.

Together we can ensure every walk forward, gives back.

About our Founders

Ryan and Mike are dog owners in the UK. Having a background in charity leadership & campaigns, as well as design & craftsmanship - the guys got frustrated when it came to shopping for their pups. They struggled to find products that proactively supported and gave back to dog welfare nonprofits, at the same time as providing the comfort & quality they were looking for. 

Then lockdown happened... and ideas started flowing - and after many late nights of thinking and planning - Leadly; the Ethical Pet Apparel Company, was born.

It's time to genuinely change the way the pet sector supports the non-profits and charities that help our society's most vulnerable dogs, so that every walk forward - gives back.

You can follow the guys on Instagram here & here.